Among the various business options that ran through my mind during a state of professional inertness was that of the textile business. I was seriously not considering to open a regular textile shop selling some others products and reaping profits for them. I was behind creating my own signature collection. I am sure that a whole lot of us will also be thinking or even involved in the same line. Once the idea gained strength, my next thought was the probable customers. My current resources and skill didn't allow me to serve a family. So, I segmented it.
Who gets the compulsory shopping? :
If, I consider the frequency and demand for lady customers like me. It would be more or less dependent on seasons like a wedding, festivals, new session openings etc. Men's clothing was more of brands rather than small designer shops. My ultimate screening ended with kids wear.
Yes, parents would go to any extent to make their children happy and provide them their favorite toys, dress and lot more. There is no special seasons to wait for and no special allowances to eye for. We always have the time and money to buy clothes for our tiny tots.
Getting the variety Here are my tips who are also 'superdreaming' like me. Do not go behind exquisite designs for little ones. Their charm and cuteness should be complemented with their attires. When they dress well, unlike the elders, onlookers will be concerned more with other things, which should be your focus. You should focus more on: Suitability for the age, physique and purpose: Children grow very fast. If we stick to a particular size for a given age section, our measurements can go wrong. Consider integrating the dress model with size. Give allowances to accommodate for height, head circumferences and waist size.
Comfort level to the kid and match with the climate: An umbrella princess's dress with multiple layers of net underneath would look royal and beautiful. What about its roughness to the soft baby skin?
A shimmering satin shirt would make the child shine but what if it is sweating hot outside? The child is a quick runner and what would be suiting her better: knee-length wear or full skirt? Half sleeves and winter: a big no! The result expected and the marketing scope: Is the child dressing for a birthday party, a school function or a family event? Or you are designing a casual wear for him or her.
It can be nightwear also. A dressing according to the situation counts for the children too, since parents take care of that and the children identify their personality with them. Kids dream of becoming superheroes and imitate their actions. I remember my personal favorite being Captain Planet and I would try to imitate one of the lady powers. Take inspiration from your favorite superheroes and know that the tiny-aged population has one or more like you too. Realize the market potential you can tap if you integrate popular characters into your designs. If you couple the designing excellence with quality in the make and affordable price ranges, your warrior dress collection would be the most sought after store section. There aren't too many folds or layers of designing while making a paladin T-shirt. All of you need to give attention is how effectively you can represent the superhero mark onto the shirt.
Some may want an open collar shirt, while some need collar. For some, half sleeves do the trick and full sleeves for the rest. Children can beautifully carry the sleeveless designs too. Multi-coloured sleeves are also popular.
There can be variations in the location and size of imprints. Some would like it on the chest, others would prefer on one side and a full-size design for really crazy fans.
People will flock to your store to get their kids their tool of child pride and confidence. When you have a Superman emblem on your chest, why fear the fat, punching classmate? A deep research on the popular characters, their target age groups, the average size of the groups, the most identifiable imprints of the superheroes etc. Bring out the super kid in you and this super kid can trigger your success.